Mailing Lists Direct Blog

Posts Tagged ‘Small Business Marketing’

The 3-Minute Guide to Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co-produced by The Mighty Copywriter out of Washington, DC and Bethesda List Center out of Bethesda, MD. It is available as a free download from either of their websites.

We have been advocating direct mail since inception of this blog and despite the recent growth in the use of social media and the integration of online marketing into the plans and programs of many businesses, incorporating the traditional, reliable “tried and true” basics of direct mail will usually bring success if applied intelligently. It is not difficult to learn. Any business can start using it to increase sales. ... Read Full Story

VSS Forecast For 2010-2014

NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.

The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.

The report is available for purchase, but VSS has provided an article which includes a summary of some of the key points in the report on their website.

Visitors to the VSS website can view the article at http://www.vss.com/news/index.asp?d_News_ID=190. The article includes a few charts and a PowerPoint presentation which is helpful and describes how the forecast breaks down by industry sector.
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Howard Stern

NEW YORK, NY – On May 1, 2010 in the New York News Today website, there is a good article by Small Business Marketing Coach, J D Moore entitled, 5 Things Howard Stern Can Teach You About Small Business Marketing.

Good call by Mr. Moore. Who would expect such business acumen from a radio “shock jock” and who would even bother to pay attention? It just “shows to go ya” that people will surprise you so it pays to pay attention.

Howard Stern’s advice is right on the money. He clearly demonstrates that he has a good sense of business and the branding that is necessary for success. I’m not a fan of Howard Stern. I don’t particularly like his brand of entertainment. But I have to hand it to him because he’s good at what he does. Here is a summary of the points in the article: ... Read Full Story