Posts Tagged ‘Marketing Report’
February 2nd, 2012 | 
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Marketing Study
IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.
The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.
The report focuses on various categories of product and service brands and the different marketing channels used to reach customers. The most effective and trustworthy marketing channel for most product or service category turns out to be direct mail.
The marketing study was conducted in August 2011 and explored several categories of product and service brands and the channels used in promotional campaigns to find customers. ... Read Full Story
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Direct Mail Marketing Report Cover
SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.
The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.
The report is filled with facts and figures to support its conclusions that there are current marketing trends towards an increase in the use of direct mail in mailing list campaigns.
As mentioned before in previous posts in this blog, direct mail is shown to be most effective when used in a coordinated cross-channel or multi-channel marketing campaign. Mailing list managers who are savvy have figured out that mail order catalogs and traditional mailing pieces are still very effective. Despite a slow economy for business, using direct mail in combination with electronic media and social networking will be more effective than online marketing alone or direct mail alone. ... Read Full Story
NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011.
Winterberry Group Marketing Outlook For 2011
The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although the total spend by businesses for direct mail took a hit in 2009, it recovered in 2010 and is on an increasing trend for 2011. ... Read Full Story