Mailing Lists Direct Blog

Posts Tagged ‘Marketing List’

Marketing Study

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.

The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.

The report focuses on various categories of product and service brands and the different marketing channels used to reach customers. The most effective and trustworthy marketing channel for most product or service category turns out to be direct mail.

The marketing study was conducted in August 2011 and explored several categories of product and service brands and the channels used in promotional campaigns to find customers. ... Read Full Story

Direct Mail Marketing Report Cover

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are current marketing trends towards an increase in the use of direct mail in mailing list campaigns.

As mentioned before in previous posts in this blog, direct mail is shown to be most effective when used in a coordinated cross-channel or multi-channel marketing campaign. Mailing list managers who are savvy have figured out that mail order catalogs and traditional mailing pieces are still very effective. Despite a slow economy for business, using direct mail in combination with electronic media and social networking will be more effective than online marketing alone or direct mail alone. ... Read Full Story

QR Code from Wikipedia

LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which contain QR codes printed on the outside of the envelope and on individual coupons inside the mailer.

QR codes are a digital scanning technology similar to barcodes where digital information can be scanned into a computer with a digital camera on a hand held mobile phone.

Many new hand held mobile devices like the Motorola Razr or Rokr, or some newer phones made by Nokia, Samsung and Sony Ericsson support this technology. One simply points and shoots the code with the camera and a response will then be initiated on the phone’s screen. ... Read Full Story

The 3-Minute Guide to Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co-produced by The Mighty Copywriter out of Washington, DC and Bethesda List Center out of Bethesda, MD. It is available as a free download from either of their websites.

We have been advocating direct mail since inception of this blog and despite the recent growth in the use of social media and the integration of online marketing into the plans and programs of many businesses, incorporating the traditional, reliable “tried and true” basics of direct mail will usually bring success if applied intelligently. It is not difficult to learn. Any business can start using it to increase sales. ... Read Full Story

Illinois Attorney General, Lisa Madigan

BELLEVILLE, IL – Illinois Attorney General has filed a lawsuit against Illinois marketing firm, Select Marketing Solution Management for allegedly misrepresenting “lead lists” of potential customers the company sold as being verified and screened. Consumer lists are used in direct mail campaigns and it is important that a mailing list be accurate.

Lawsuit Announced

On February 1, 2011, Illinois AG, Lisa Madigan announced the lawsuit in a news release at the Illinois Attorney General website. The case is being handled by Assistant Attorney General Deborah Sterling-Scott for the Consumer Fraud Bureau.

The lawsuit, filed in St. Clair County Circuit Court, alleges that the defendants sold lead lists to companies without first checking to see if the names in the lists were on the national Do Not Call registry or if the people truly wanted to be contacted. ... Read Full Story

Customer Loyalty Survey

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs.

The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The survey was conducted in September to October, 2010 on over 250 B2B company executives.

One goal of the survey was to find out the percentage of businesses that actually take advantage of existing customers and are actively using customer loyalty marketing programs designed to tap into this resource.

Another purpose of the survey was to gain some insight into the B2B companies themselves and find out how many companies have formal customer loyalty or marketing retention programs in place.

The survey was also conducted to determine the internal structure established within the companies as to exactly how customer retention programs were implemented and the amount of money budgeted for them. ... Read Full Story

Zoomerang.com Marketing Report

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well as their projections for 2011.

The survey reveals an evolution of the marketing tools and technology used by small to midsized businesses. The report shows that many forms of traditional marketing like direct mail remain strong, while at the same time there is continued growth in popularity for email and social media marketing.
... Read Full Story

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

J.C. Penney changes its direct mail marketing strategy

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. ... Read Full Story

Marketing Report

SAN JOSE, CA -  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It can include the integration of real-time communication services such as instant messaging, video conferencing, telephony, IP telephony. It is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. ... Read Full Story

Annual Marketing Study

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitled Annual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers and media buyers and reveals that accountability is the most important thing on the minds of advertisers.

The study suggests that this is the case because advertisers are seeking more accountable methods of marketing and it appears that digital advertising presents more opportunity to track results than traditional marketing media. ... Read Full Story