Mailing Lists Direct Blog

Posts Tagged ‘Direct Marketing’

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused on your brand. ... Read Full Story

2009 Channel Preference Study

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and ready to make changes swiftly in order to be using the most effective and efficient marketing at one’s disposal.

The 2009 Channel Preference Study conducted by ExactTarget sheds some important light on direct mail in today’s marketing environment. The study concludes that when comparing traditional and emerging media for driving purchases, 76% of consumers have been directly influenced to purchase through direct mail. It is therefore important for marketers and small businesses to realize that direct mail will continue to influence more consumers to purchase than any other channel. ... Read Full Story

VSS Forecast For 2010-2014

NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.

The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.

The report is available for purchase, but VSS has provided an article which includes a summary of some of the key points in the report on their website.

Visitors to the VSS website can view the article at http://www.vss.com/news/index.asp?d_News_ID=190. The article includes a few charts and a PowerPoint presentation which is helpful and describes how the forecast breaks down by industry sector.
... Read Full Story