Mailing Lists Direct Blog

Posts Tagged ‘Direct Mail’

WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States.

The USPS offers direct mail solutions for small to midsize businesses

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Direct Mail Marketing Report Cover

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are current marketing trends towards an increase in the use of direct mail in mailing list campaigns.

As mentioned before in previous posts in this blog, direct mail is shown to be most effective when used in a coordinated cross-channel or multi-channel marketing campaign. Mailing list managers who are savvy have figured out that mail order catalogs and traditional mailing pieces are still very effective. Despite a slow economy for business, using direct mail in combination with electronic media and social networking will be more effective than online marketing alone or direct mail alone. ... Read Full Story

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present.

DMA 2011 Conference & Exhibition held at the Boston Convention & Exhibition Center

The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time.
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PRIMIR Marketing Report

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing.

In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study.

According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct marketing and where opportunities exist for the graphic communications industry.”

PRIMIR is an association for the graphic communications industry, which conducts in-depth market research studies for the graphic communications industry. It conducts over $500,000 of research annually which is available to its members. It receives funding from membership dues as well as support from NPES The Association for Suppliers of Printing, Publishing and Converting Technologies. ... Read Full Story

The 3-Minute Guide to Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co-produced by The Mighty Copywriter out of Washington, DC and Bethesda List Center out of Bethesda, MD. It is available as a free download from either of their websites.

We have been advocating direct mail since inception of this blog and despite the recent growth in the use of social media and the integration of online marketing into the plans and programs of many businesses, incorporating the traditional, reliable “tried and true” basics of direct mail will usually bring success if applied intelligently. It is not difficult to learn. Any business can start using it to increase sales. ... Read Full Story

Direct mail marketing is a legitimate way of trying to sell a business product but one small lender company went too far.

A reverse mortgage lender which portrayed itself as Government Loan Division, UCL was recently discovered by NBC 12 in False Foreclosure notices.

Edie Bennett, who received the direct mail piece which said that a reverse mortgage could prevent her home from being foreclosed on, was already current on her mortgage. During an interview with NBC 12 she stated “I’m not delinquent and I’m not facing foreclosure.” ... Read Full Story

The Power of Direct Marketing

When embarking on any direct marketing program, the cost will be a key factor and marketers will do well to keep their eye on their bottom line.

Some direct marketing media will perform better than others. In the last few years there have been some shifts in profitability with email, direct mail and catalog marketing. The biggest change has been with email marketing.

Although email marketing has seen the biggest rise in ROI, catalog marketing and direct mail marketing can still hold their own and marketers should not count them out. ... Read Full Story