Posts Tagged ‘Consumer Lists’
July 6th, 2011 | 
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QR Code from Wikipedia
LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which contain QR codes printed on the outside of the envelope and on individual coupons inside the mailer.
QR codes are a digital scanning technology similar to barcodes where digital information can be scanned into a computer with a digital camera on a hand held mobile phone.
Many new hand held mobile devices like the Motorola Razr or Rokr, or some newer phones made by Nokia, Samsung and Sony Ericsson support this technology. One simply points and shoots the code with the camera and a response will then be initiated on the phone’s screen. ... Read Full Story
Posted in Business, Direct Mail, Mailing Lists, Marketing | 
Tags: Consumer Lists, Direct Marketing, Marketing List, SPARQ.ME QR Code, Valpak QR Codes | 
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Illinois Attorney General, Lisa Madigan
BELLEVILLE, IL – Illinois Attorney General has filed a lawsuit against Illinois marketing firm, Select Marketing Solution Management for allegedly misrepresenting “lead lists” of potential customers the company sold as being verified and screened. Consumer lists are used in direct mail campaigns and it is important that a mailing list be accurate.
Lawsuit Announced
On February 1, 2011, Illinois AG, Lisa Madigan announced the lawsuit in a news release at the Illinois Attorney General website. The case is being handled by Assistant Attorney General Deborah Sterling-Scott for the Consumer Fraud Bureau.
The lawsuit, filed in St. Clair County Circuit Court, alleges that the defendants sold lead lists to companies without first checking to see if the names in the lists were on the national Do Not Call registry or if the people truly wanted to be contacted. ... Read Full Story
Posted in Direct Mail, Mailing Lists, Marketing |
Tags: Consumer Lists, Marketing List |
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VSS Forecast For 2010-2014
NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.
The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.
The report is available for purchase, but VSS has provided an article which includes a summary of some of the key points in the report on their website.
Visitors to the VSS website can view the article at http://www.vss.com/news/index.asp?d_News_ID=190. The article includes a few charts and a PowerPoint presentation which is helpful and describes how the forecast breaks down by industry sector.
... Read Full Story
Posted in Business, Direct Mail, Economy, Marketing, Marketing Studies |
Tags: Business Lists, Consumer Lists, Direct Marketing, Marketing Forecast, Small Business Marketing |
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