Posts Tagged ‘Business Marketing’
January 4th, 2012 | 
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Direct Mail Marketing Report Cover
SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.
The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.
The report is filled with facts and figures to support its conclusions that there are current marketing trends towards an increase in the use of direct mail in mailing list campaigns.
As mentioned before in previous posts in this blog, direct mail is shown to be most effective when used in a coordinated cross-channel or multi-channel marketing campaign. Mailing list managers who are savvy have figured out that mail order catalogs and traditional mailing pieces are still very effective. Despite a slow economy for business, using direct mail in combination with electronic media and social networking will be more effective than online marketing alone or direct mail alone. ... Read Full Story
NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011.
Winterberry Group Marketing Outlook For 2011
The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although the total spend by businesses for direct mail took a hit in 2009, it recovered in 2010 and is on an increasing trend for 2011. ... Read Full Story
Customer Loyalty Survey
CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs.
The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The survey was conducted in September to October, 2010 on over 250 B2B company executives.
One goal of the survey was to find out the percentage of businesses that actually take advantage of existing customers and are actively using customer loyalty marketing programs designed to tap into this resource.
Another purpose of the survey was to gain some insight into the B2B companies themselves and find out how many companies have formal customer loyalty or marketing retention programs in place.
The survey was also conducted to determine the internal structure established within the companies as to exactly how customer retention programs were implemented and the amount of money budgeted for them. ... Read Full Story
Posted in Business, Direct Mail, Economy, Mailing Lists, Marketing, Marketing Studies | 
Tags: Business Marketing, Direct Marketing, Marketing List, Marketing Research | 
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When starting a new small business or when overhauling the marketing of an existing small business do not become so focused on your main distribution channel that you overlook opportunities for additional outlets for your product or service.
Business Marketing
For example, as an owner of a small business, you open a brick-and-mortar business in a location with a street address and you rely on drive by traffic, walk-ins and business generated from local advertising. You have a few employees, a public area or showroom and a stock room, work room or office in the back. If you rely wholly on this limited scenario, you could be struggling to make ends meet. You can be missing out on another third, half, three quarters or more revenue simply because you have confined all your marketing efforts to this single channel of distribution. ... Read Full Story