Archive for February, 2012
February 22nd, 2012 | 
Author: WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States.
The USPS offers direct mail solutions for small to midsize businesses
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Marketing Study
IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.
The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.
The report focuses on various categories of product and service brands and the different marketing channels used to reach customers. The most effective and trustworthy marketing channel for most product or service category turns out to be direct mail.
The marketing study was conducted in August 2011 and explored several categories of product and service brands and the channels used in promotional campaigns to find customers. ... Read Full Story