Mailing Lists Direct Blog

Archive for the ‘Small Business’ Category

It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success.

Mailing Lists Direct is an established and  reputable mailing list company that offers numerous consumer lists and address lists for direct mail marketing. ... Read Full Story

WASHINGTON DC – Direct mail should expect to see a rise in volume beginning in 2011. The United States Postal Service announced Tuesday, December 21, 2010 that it plans to offer simplified addressing for business customers for city deliveries.

For those businesses who currently use direct mail, this can save a lot of expense for mailing list prep when covering many addresses in a targeted area. ... Read Full Story

Zoomerang.com Marketing Report

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well as their projections for 2011.

The survey reveals an evolution of the marketing tools and technology used by small to midsized businesses. The report shows that many forms of traditional marketing like direct mail remain strong, while at the same time there is continued growth in popularity for email and social media marketing.
... Read Full Story

NORWALK, CT – This is the second post of a two-part webcast conducted by 1to1 Media and Peppers & Rogers Group, where the future of direct marketing and the DM industry is discussed. The title of this webcast is “Where Do We Go From Here?”

In this second of the series, the Norwalk, CT management consulting firm once again brings together the talents of industry experts and practitioners to discuss the changes faced by marketers and businesses today. ... Read Full Story

NORWALK, CT – In a two-part YouTube webcast produced by 1to1 Media and Peppers & Rogers Group, a management consulting firm out of Norwalk, CT, four industry experts explore the changing landscape of direct marketing and its impact on businesses and marketers today.

Today's economy and changing marketplace demands a holistic approach to direct marketing.

This post is the first of the two-part series and features the following industry experts: ... Read Full Story

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused on your brand. ... Read Full Story

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

J.C. Penney changes its direct mail marketing strategy

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. ... Read Full Story

2009 Channel Preference Study

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and ready to make changes swiftly in order to be using the most effective and efficient marketing at one’s disposal.

The 2009 Channel Preference Study conducted by ExactTarget sheds some important light on direct mail in today’s marketing environment. The study concludes that when comparing traditional and emerging media for driving purchases, 76% of consumers have been directly influenced to purchase through direct mail. It is therefore important for marketers and small businesses to realize that direct mail will continue to influence more consumers to purchase than any other channel. ... Read Full Story

Marketing Report

SAN JOSE, CA -  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It can include the integration of real-time communication services such as instant messaging, video conferencing, telephony, IP telephony. It is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. ... Read Full Story

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Direct mail catalogs will increase online sales

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs. ... Read Full Story