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Archive for the ‘Marketing Studies’ Category

VSS Forecast For 2010-2014

NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.

The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.

The report is available for purchase, but VSS has provided an article which includes a summary of some of the key points in the report on their website.

Visitors to the VSS website can view the article at http://www.vss.com/news/index.asp?d_News_ID=190. The article includes a few charts and a PowerPoint presentation which is helpful and describes how the forecast breaks down by industry sector.
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WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Direct mail catalogs will increase online sales

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs. ... Read Full Story

GetResponse.com Marketing Report

WILMINGTON, DE – The Implix company has released a new marketing study called “Email Marketing and Social Media Integration Report” at its website at GetResponse.com. The new report can be obtained as a free download here.

The report focuses on the use of social media links within email marketing and its affect on click through rates (CTRs). The marketing study analyzed social media integration and sharing using Facebook, Twitter, LinkedIn, Digg and MySpace. The study was derived from nearly 500 million e-mails sent out by 19,149 GetResponse customers.

The study compares emails sent out with and without a social sharing option. The study was eye opening because it shows that emails sent out with a social sharing option generated 30 percent higher click-through-rates that those that were sent out without one. ... Read Full Story

2010 Small Business Survey

WALTHAM, MA – According to the results of a recent survey conducted by Constant Contact, small business owners have a more positive outlook on the economy this year. Seventy-nine percent of small businesses revealed a confident to neutral economic outlook for the U.S. in 2010.

Constant Contact is based in Waltham, Massachusetts, and is a provider of marketing services for small organizations. Services they provide include email marketing, event marketing, and online survey tools. The results of the survey were announced in an April 12, 2010 news release at their website.

The survey, entitled “Small Business Attitudes and Outlook Survey,” was compiled from responses from over 6,800 small business owners and was conducted between February 22, 2010 and April 1, 2010. The survey was done by a targeted e-mail distribution. ... Read Full Story

The Power of Direct Marketing

When embarking on any direct marketing program, the cost will be a key factor and marketers will do well to keep their eye on their bottom line.

Some direct marketing media will perform better than others. In the last few years there have been some shifts in profitability with email, direct mail and catalog marketing. The biggest change has been with email marketing.

Although email marketing has seen the biggest rise in ROI, catalog marketing and direct mail marketing can still hold their own and marketers should not count them out. ... Read Full Story

Direct Mail and Email Integration Report

COLUMBIA, MD – A new marketing study from the customer relationship marketing agency Merkle, Inc. shows that integrating email with direct mail in a company’s marketing programs will improve overall return on investment (ROI).

Integrated direct mail/email marketing programs do bring benefits on both sides of the ROI equation, costs and revenue. In contrast, email only or direct mail only campaigns done in isolation are less efficient.

Integrated programs are able to optimize contact strategy across multiple marketing channels while delivering a consistent message and consistent offers. Companies with integrated programs avoid practices that sacrifice customer value by trading off vehicle-specific goals and objectives. Integrated marketing programs allow companies to fully leverage the strengths of each vehicle.

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Annual Marketing Study

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitled Annual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers and media buyers and reveals that accountability is the most important thing on the minds of advertisers.

The study suggests that this is the case because advertisers are seeking more accountable methods of marketing and it appears that digital advertising presents more opportunity to track results than traditional marketing media. ... Read Full Story