Mailing Lists Direct Blog

Archive for the ‘Business’ Category

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011.

Winterberry Group Marketing Outlook For 2011

The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although the total spend by businesses for direct mail took a hit in 2009, it recovered in 2010 and is on an increasing trend for 2011. ... Read Full Story

Customer Loyalty Survey

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs.

The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The survey was conducted in September to October, 2010 on over 250 B2B company executives.

One goal of the survey was to find out the percentage of businesses that actually take advantage of existing customers and are actively using customer loyalty marketing programs designed to tap into this resource.

Another purpose of the survey was to gain some insight into the B2B companies themselves and find out how many companies have formal customer loyalty or marketing retention programs in place.

The survey was also conducted to determine the internal structure established within the companies as to exactly how customer retention programs were implemented and the amount of money budgeted for them. ... Read Full Story

Zoomerang.com Marketing Report

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well as their projections for 2011.

The survey reveals an evolution of the marketing tools and technology used by small to midsized businesses. The report shows that many forms of traditional marketing like direct mail remain strong, while at the same time there is continued growth in popularity for email and social media marketing.
... Read Full Story

NORWALK, CT – This is the second post of a two-part webcast conducted by 1to1 Media and Peppers & Rogers Group, where the future of direct marketing and the DM industry is discussed. The title of this webcast is “Where Do We Go From Here?”

In this second of the series, the Norwalk, CT management consulting firm once again brings together the talents of industry experts and practitioners to discuss the changes faced by marketers and businesses today. ... Read Full Story

NORWALK, CT – In a two-part YouTube webcast produced by 1to1 Media and Peppers & Rogers Group, a management consulting firm out of Norwalk, CT, four industry experts explore the changing landscape of direct marketing and its impact on businesses and marketers today.

Today's economy and changing marketplace demands a holistic approach to direct marketing.

This post is the first of the two-part series and features the following industry experts: ... Read Full Story

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused on your brand. ... Read Full Story

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

J.C. Penney changes its direct mail marketing strategy

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. ... Read Full Story

DENVER, CO – A new law makes it harder for banks and credit card companies to prey on college students and lure them into debt, but despite this fact, colleges are selling their mailing lists to financial institutions who, in turn, generate steady profits from them.

University of Colorado at Boulder

Colleges also make millions of dollars in the deals that they make with the banks and credit card companies. Although the new law is more restrictive than before the law was passed, nevertheless the banks and credit card companies have figured out how to profit from the college mailing lists and ATM machines placed on campus. ... Read Full Story

2009 Channel Preference Study

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and ready to make changes swiftly in order to be using the most effective and efficient marketing at one’s disposal.

The 2009 Channel Preference Study conducted by ExactTarget sheds some important light on direct mail in today’s marketing environment. The study concludes that when comparing traditional and emerging media for driving purchases, 76% of consumers have been directly influenced to purchase through direct mail. It is therefore important for marketers and small businesses to realize that direct mail will continue to influence more consumers to purchase than any other channel. ... Read Full Story

Marketing Report

SAN JOSE, CA -  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It can include the integration of real-time communication services such as instant messaging, video conferencing, telephony, IP telephony. It is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. ... Read Full Story