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Marketing Study

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.

The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.

The report focuses on various categories of product and service brands and the different marketing channels used to reach customers. The most effective and trustworthy marketing channel for most product or service category turns out to be direct mail.

The marketing study was conducted in August 2011 and explored several categories of product and service brands and the channels used in promotional campaigns to find customers. ... Read Full Story

Direct Mail Marketing Report Cover

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are current marketing trends towards an increase in the use of direct mail in mailing list campaigns.

As mentioned before in previous posts in this blog, direct mail is shown to be most effective when used in a coordinated cross-channel or multi-channel marketing campaign. Mailing list managers who are savvy have figured out that mail order catalogs and traditional mailing pieces are still very effective. Despite a slow economy for business, using direct mail in combination with electronic media and social networking will be more effective than online marketing alone or direct mail alone. ... Read Full Story

NEW YORK, NY – After more than a decade, New York – based Internet company, AOL (America Online) has decided to discontinue hosting its LISTSERV mailing list service.

LISTSERV was a free mailing list service that allowed people from far-flung corners of the world to connect with each other and keep abreast of topics through email notifications.

LISTSERV was among the earlist forms of social connectivity along with IRC (Internet Relay Chat) and USENET (news groups). These were the early forerunners of social media. Before Twitter and Facebook, employing email with a free mailing list service was the dominant form of social connectivity. ... Read Full Story

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present.

DMA 2011 Conference & Exhibition held at the Boston Convention & Exhibition Center

The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time.
... Read Full Story

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead.

State Capital building in Pierre, South Dakota

The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.” ... Read Full Story

QR Code from Wikipedia

LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which contain QR codes printed on the outside of the envelope and on individual coupons inside the mailer.

QR codes are a digital scanning technology similar to barcodes where digital information can be scanned into a computer with a digital camera on a hand held mobile phone.

Many new hand held mobile devices like the Motorola Razr or Rokr, or some newer phones made by Nokia, Samsung and Sony Ericsson support this technology. One simply points and shoots the code with the camera and a response will then be initiated on the phone’s screen. ... Read Full Story

PRIMIR Marketing Report

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing.

In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study.

According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct marketing and where opportunities exist for the graphic communications industry.”

PRIMIR is an association for the graphic communications industry, which conducts in-depth market research studies for the graphic communications industry. It conducts over $500,000 of research annually which is available to its members. It receives funding from membership dues as well as support from NPES The Association for Suppliers of Printing, Publishing and Converting Technologies. ... Read Full Story

The 3-Minute Guide to Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co-produced by The Mighty Copywriter out of Washington, DC and Bethesda List Center out of Bethesda, MD. It is available as a free download from either of their websites.

We have been advocating direct mail since inception of this blog and despite the recent growth in the use of social media and the integration of online marketing into the plans and programs of many businesses, incorporating the traditional, reliable “tried and true” basics of direct mail will usually bring success if applied intelligently. It is not difficult to learn. Any business can start using it to increase sales. ... Read Full Story

It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success.

Mailing Lists Direct is an established and  reputable mailing list company that offers numerous consumer lists and address lists for direct mail marketing. ... Read Full Story

Illinois Attorney General, Lisa Madigan

BELLEVILLE, IL – Illinois Attorney General has filed a lawsuit against Illinois marketing firm, Select Marketing Solution Management for allegedly misrepresenting “lead lists” of potential customers the company sold as being verified and screened. Consumer lists are used in direct mail campaigns and it is important that a mailing list be accurate.

Lawsuit Announced

On February 1, 2011, Illinois AG, Lisa Madigan announced the lawsuit in a news release at the Illinois Attorney General website. The case is being handled by Assistant Attorney General Deborah Sterling-Scott for the Consumer Fraud Bureau.

The lawsuit, filed in St. Clair County Circuit Court, alleges that the defendants sold lead lists to companies without first checking to see if the names in the lists were on the national Do Not Call registry or if the people truly wanted to be contacted. ... Read Full Story